SEO Services by

SEO Services

The goal of most Search Engine Optimization (SEO) companies is visibility. At SeoStylist.com, we understand that the goal of Search Engine Optimization is more than just getting you high search engine rankings for first page results (Visibility) on Google, Yahoo, MSN and other Search Engines. Think about it, you also need visitors going to your site (traffic), actually reading your website content (Engagement) and taking some form of action (Conversion). To reach your SEO revenue goals, you need conversion. Thus, SEO is more than just visibility.

The SeoStylist.com SEO Services process incorporates a proprietary SEO Strategy called VTEC (Visibility + Traffic + Engagement = Conversion) that incorporates hundreds of adjustment (optimization) factors. At SeoStylist.com, our SEO Services process (Methodology) is all about conversion and involves thirteen critical parts:

SEO Business Meeting

The SEO Business Meeting is the beginning step in the SEO Services process for effective Search Engine Optimization. In addition to listening to your needs and answering any and all questions that you have, we will need to learn and develop four Information Profiles. First, we want to learn about the product and/or services that you sell. Second, we want to learn about the buying process and revenue model.

Third, we want to hear what you consider to be the lingo (Keywords) your potential customers might use to search for your type of products or services on the Internet. Finally, we want to learn everything we can about your typical customer. An intense understanding of all four profiles is required for a massively successful SEO Campaign.

SEO Website Evaluation

With the four Information Profiles in hand, the next step is SEO Website Evaluation. Website Evaluation is the SEO Services process of evaluating your Website Architecture in relationship to the Information Profiles and VTEC Factors (Visibility Factors, Traffic Factors, Engagement Factors and Conversion Factors (VTEC Factors).

At SeoStylist.com, SEO Website Evaluation consists of three critical steps and is the primer for expert level SEO Competition and Keyword Analysis.

SEO Keyword Analysis

Keyword Research is an SEO Services process used by Internet marketing consultants to find and analyze the actual search terms (Keyword Phrases) that your target audience will type into a search engine to find the types of products and/or services you market. Without advanced Keyword Research, it will be impossible for your website to appear on page 1 results. Accordingly, a Master Keywords Checklist will be developed and utilized within all remaining SEO Services parts.

SEO Competition Analysis

In conjunction and as a checking process for Keyword Analysis, our SEO Service will analyze every website detail of your best competition. Using Keyword Phrases from the Master Keywords Checklist, SEO Stylist's will analyze your page 1 competition. What Keyword Phrases are they using? Is their website more usable and engaging? What are their UVP's (Unique Value Propositions)? What is their SEO Strategy for obtaining a Page 1 position?

SEO Strategy

A tactically crafted SEO Strategy will be written when the SEO Service parts: The SEO Business Meeting (The 4 Profiles), Website Evaluation (VTEC), Keyword Analysis and Competition Analysis have been completed in full. The SEO Strategy is a comprehensive Master Plan that takes into consideration all SEO Services and whatever SEM Services and other Internet Marketing Services that may be needed for your business. The SEO Strategy will specifically address: Website Architecture (All Platforms), Social Media Integration, Search Engine Submission, Local Search, Link Building, SEO Management (Monitoring and Testing) and the SEO Copywriting process.

SEO Copywriting

SEO Copywriting is an SEO Services process that is both art and science that must please both the reader and Search Engines. The goal of SEO Copywriting is moving the reader to action (The Buying Process) while ranking highly in Search Engines. To do so successfully requires a writing skill that blends the critical optimization factors from the VTEC Reinvent Card with four best practice SEO Copywriting objectives.

SEO Website Architecture

The purpose of the Website Architecture SEO Services process is to design and/or re-design an existing website with the VTEC Reinvent and VTEC Copy Card. This all-embracing checklist is SEO and Usability driven. In other words, making sure that Search Engine spiders and users (Your Target Audience) can navigate content and pages without impediment. At SeoStylist.com we can provide whatever Web Design Services are needed as it relates SEO and SEM.

SEO Social Media Campaign Considerations

Social Media is one of the most powerful components of any SEO Service strategy. There are thousands of Blogs and Social Media Websites such as: Twitter, Facebook, MySpace, YouTube, Linkedin and Flickr. Many people don’t understand that these Social Media Websites provide inbound links (Link Popularity) to your website which increases your Search Engine Optimization ranking. In addition, Social Media Websites increase: VTEC (Visibility, Traffic, Engagement & Conversion), Brand Exposure and Customer Loyalty. An SEO Service that does not include a Social Media Campaign is doomed to fail.

SEO Search Engine Submission

Search Engine Submissions is the SEO Services process of introducing search engines to your website so that they include the pages of your website in their database (Index). If the pages of your website have not been indexed, then they cannot be listed as a search result.

SEO Local Search

Is your business listed with Google Places? SEO Local Search is the SEO Services process of establishing a strong local presence in your geographical location. According to Google, 73% of online activity is related to local content. According to Comscore, 63% of Americans have replaced the phone book with Local Search. In other words, Local Search is now the new Yellow Pages. Developing SEO Local Search increases Address Citations, Inbound Links and Customer Testimonials. Thus, we increase SEO Rankings, Brand Exposure and VTEC (Visibility, Traffic, Engagement & Conversion).

SEO Link Building

Link Building is an ongoing time intensive SEO Services process of getting other relevant websites to link to your website. The number and relevancy of the incoming links that are pointing to your website (Link Popularity) is critical to getting and maintaining high Search Engine Optimization rankings.

SEO Monitoring

SEO Monitoring is the SEO Services management process of reporting and analyzing how your Website, Landing Pages and Keyword Phrases are ranking in the major Search Engines and in comparison to your competition. SEO Monitoring is a vital weekly process that utilizes Ranking Reports and Web Analytics to monitor results for ongoing Search Engine Optimization (Tweaking). SEO Monitoring provides the data for SEO Testing.

SEO Test, Tweak and Repeat

To increase Search Engine rankings and stay ahead of your competition, it is imperative that SEO Testing and Tweaking be Repeated on a monthly basis. A sign of a truly professional SEO Services company is the constant discussion and implementation of A/B Testing. A/B testing is simply testing two versions of something and using a metric that defines the winner. For example, one Landing Page (A) will out perform another Landing Page (B). We then replace the loser with the winner (Tweaking) and then create a new test. Keep in mind that the high ranking website winners are always Testing and Tweaking.

Accordingly, Search Engine Optimization is an ongoing never ending Repeating process. Your competitors are adding new Landing Pages, Keyword Phrases, Content and Inbound Links on a regular basis. As such, the SEO Services process is iterative.

Call 800-221-7567 for SEO Services!

All of the above SEO Services are directly connected to the VTEC SEO Strategy. If you are a new business or an existing business that is seeking Search Engine Optimization, then you will need all thirteen parts of the SEO Services process beginning with the FREE SEO Client Business Meeting.